A Book Maquette Collaboration with Photographer Matt Eich

At last, I’m posting a few photos and details of a maquette I designed with Mike Davis and photographer Matt Eich.

At last, I’m posting a few photos and details of a maquette I designed with Mike Davis and photographer Matt Eich.

I asked Matt awhile ago about sharing some pages from the maquette and he gave me the go ahead but you know how it is, something else comes up that requires your attention toute suite and that blog post you were supposed to write moves down the list.

But now that Matt has announced the maquette in his newsletter, I felt motivated to share.

I hope he does find “a home” (publisher) for The Invisible Yoke.

Below are stacks of the printed and bound maquettes. (Thank you Christina!)

I’m DYING to hold one in my hands!

Photo by Conveyor Arts
Photo by Conveyor Arts

Here are some of the book details:

  • Roughly 7×9 in size
  • Binder’s board, Foil stamped
  • Red Gaff Tape for the binding
  • Mohwak 80# Superfine Ultrawhite Uncoated
  • Typeface: Pitch by KLIM and available at Vllge.
  • Printed by Conveyor Arts
Proofs, proofs, proofs!
Proofs, proofs, proofs!

And a few pages from the book.

The maquettes are available for purchase from Matt:

Five copies are made available for sale with an 11×14 limited-edition print, five copies will be sent to select publishers in the hopes of finding a home for this work. Send me an email (studio@matteichphoto.com) if you are interested in acquiring one of the five copies available.

PS: Matt has an exhibit of the work at The Half King (an amazing space with a yummy salmon dish I might add 🙂

The Invisible Yoke
July 15, 2014–August 30, 2014

The Half King, 505 W 23rd St, New York, NY 10011

Get some food, a drink and view the photos.

//instagram.com/p/qZiXVLNQM5/embed/

My Photo Radio Interview About Web Design, Marketing, Book Design and Social Media

I was interviewed by fine art photographer and book artist Lauren Henkin last week for her awesome podcast Photo Radio.

I was interviewed by fine art photographer and book artist Lauren Henkin last week for her awesome podcast Photo Radio.

Listen here:

http://www.divshare.com/flash/audio_embed?data=YTo2OntzOjU6ImFwaUlkIjtzOjE6IjQiO3M6NjoiZmlsZUlkIjtzOjg6IjE0MzMzODYxIjtzOjQ6ImNvZGUiO3M6MTI6IjE0MzMzODYxLWFjNSI7czo2OiJ1c2VySWQiO3M6NzoiMjI3MTU4NyI7czoxMjoiZXh0ZXJuYWxDYWxsIjtpOjE7czo0OiJ0aW1lIjtpOjEzMDA0MTY1NjQ7fQ==&autoplay=default

Be sure to visit Photo Radio for more great interviews with people such as photographer Matt Eich of LUCEO, Todd Tubutis, Executive Director of Blue Sky Gallery, Photography Curator for the Portland Art Museum, Julia Dolan.

Buy Carry Me Ohio by Matt Eich on Blurb

In case you missed the news, you can find Matt Eich’s Carry Me Ohio book on Blurb!

The limited edition sold out soon after it was made available and for those who missed that opportunity, this is your chance to own the most recent version of Carry Me Ohio.

Working with editorial photo editor Mike Davis, we added several new images which I think adds greater dimension. The cover was also modified to meet Blurb specifications since Blurb has different cover options than photo book printer, Edition One.

Here is a preview of Carry Me Ohio:

Details: Hardcover, Imagewrap with premium paper
Price: $85 + Shipping

Carry Me Ohio by Photographer Matt Eich

Finally!

I’ve been eagerly waiting for photographer Matt Eich to post news about the release of his limited edition photo book, Carry Me Ohio.

For the past 4 years Matt Eich has been documenting the people and communities in Southeastern Ohio. This book he states, is his “love song to Southeastern Ohio”.

Here is a digital mockup version of the cover. The final version (our copy arrives tomorrow!) is hard cover with charcoal cloth with a photo inset and a silver foil stamp for the book title.

Matt, Mike and I worked over a period of a few weeks (or less, I can’t remember!) to edit, design and meet some tight deadlines. Matt was on the road making pictures during the process and by using Dropbox, email and PDFs, we pulled it off 🙂

We worked with custom photo book printer and bindery, Edition One Books per high recommendations from Ian Martin. Edition One Books has our highest recommendation, too. They are true professionals who have enormous love and respect for photography. If you are a photographer or artist or anyone interested in publishing a visual book, contact Edition One Books. Their customer service is incredible. (Ask for Ben!)

Mike has been working with Matt periodically helping to edit and shape the vast collection of images. Off and on I would see parts of Carry My Ohio and it wasn’t until working on this book that I truly got to experience the life of this community…

For me, experiencing and working with the photographs in Carry Me Ohio for weeks brought up a range of emotions wide and powerful that still linger.

Carry Me Ohio
Hardover, 88 pages
$80 + $5 shipping – Buy a copy of Carry Me Ohio.

Blurb’s New PDF to Book Feature

Finally! Blurb has released their PDF to Book feature!

This means we can design using either their pre-made Indesign templates or their guidelines to create our own and then upload our PDFs!

Say bye-bye to that whole export to pdf-import to photoshop-export to png-import to BookSmart process. Thank goodness.

For a designer I can immediately see two great things:

1. Greater control of a book cover’s design including the spine; before you were limited to the typefaces and layouts of BookSmart.

2. Typographic treatment will be more flexible and I hope reproduce with higher quality.

I love it when workflow is streamlined and technology works to make a designer’s job easier.

Tips When Using Blurb’s B3 Service and My Wish List for Blurb

Working with Blurb on Dirty Pictures was my first experience and I’ve learned a few lessons along the way.

Watch our for Distortion

I spoke with a colleague of mine who recently went through his first experience using Blurb and was told that they had to purposefully distort their photograph so that it would look correct when printed on the cover.

This isn’t so obvious when using abstract imagery but can be really noticeable when using people and faces on a cover.

Pay extra special attention for distorted features.

Trim Measurements Vary Between Hardcover and Softcover books

Blurb has some serious documentation and information regarding page sizes, trim and clearance. Still, we had quite a difference in trim between the hardcover interior pages and the softcover interior pages.

As you can see, the hardcover page numbers worked out fine.

IMG_5781-dirty-pictures-trim-hc.jpg

The softcover pages didn’t work out so well.

IMG_5757dirty-pictures-trim-sc.jpg

My quick solution was to just delete the page numbers but how is it that the same interior page dimensions for the same size book can be so different?

Black and White Images Need Lots of Warmth

We added quite a bit of yellow to our black and white images after reading advice from photographers to do so because of how cool the paper and the printing becomes.

The change from the original color of the black and white image to the printed page was quite noticeable.

This is the “color” of the black and white image originally imported into Indesign:

dirtyPictures-indesign-final-file.jpg

This is the “color” of the black and white image printed in Dirty Pictures:

IMG_5735-dirty-pictures-printed-example.jpg

There’s a great shift even in the “spot” color specified for the chapter titles. To compensate for the color shift, I selected an a more electric green knowing that it would dull down and become cooler.

Definitely check your images using the ICC profiles to proof and get used to the cooler quality of your images if you are seeking a true neutral black and white image.

Expect Big Delays During the Holiday Season

I don’t know about the rest of the B3 members but I would like a “special workflow track” for printing services specifically for B3 members. Or at least some solution to help B3 members meet their own deadlines. B3 members are running a business after all. Missing deadlines isn’t an option. It’s just downright embarrassing and incredibly frustrating.

Blurb does require anyone ordering a massive volume of books to have the run approved prior to ordering but at what point during the holiday season do they tell you that it isn’t a good idea? I inquired just before Thanksgiving about ordering a volume of 200 books and there was no way to guarantee delivery by our deadline date. Lucky for us we were able to reschedule plans but had I been working with a client without that kind of flexibility this could have been a potential disaster.

Use an RGB Black

For a rich, dense black that might match shadow areas of your photograph, use an RGB black. Filling a shape with just 100% black through Indesign will appear flat and if you run it next to a photo that you may want to “bleed” together, the 100% black will be noticeably different.

Make Sure Text is Set Larger Than Usual

The copy in Dirty Pictures reproduced fairly well for being exported as pixlespixels. There were two instances where copy did not reproduce very well:

  • — When the type was set in a Light weight and the point size was under 8.
  • — When the type was set in a Black weight and there wasn’t enough tracking applied to accommodate the not-so-crisp results.

I used Leitura Sans and Vafle for Dirty Pictures so your experience will vary depending on the typeface and I’m glad I chose sans serif over serif.

Check the Binding

The same colleague who tipped me to his distorted photo on the cover also mentioned a loose binding where he could lay the book flat and see the stitching.

I hear some people like that. Some people don’t. So depending on your flavor, make sure to check it out.

Review Copies are a Must

Proof like mad and order as many review copies as needed to make sure your book is exactly the way you want it. Ordering a book each time you make a modification is not ideal but if that’s what needs to be done, it has to be done.

Order Custom Workflow and Premium Paper

We ordered three review copies, each with Custom Workflow. Two of the books were ordered with Premium Paper. The third we ordered without Premium Paper and the difference was striking.

IMG_5819-dirty-pictures-paper-difference.jpg

Update 12.18.08: I woke this morning thinking of two other lessons.

When Exporting Pages from Photoshop, Use PNG

I opted for PNG over JPG since TIF was not an option. JPGs are lossy and I didn’t want to risk losing any information before importing the pages into BookSmart.

Turns out, a friend had exported his pages as JPG and noticed in a review copy that their book’s text pages were pixel-y. So for another review copy, he exported as PNG and got better results.

Crop To: Trim Box; Not Bounding Box

When importing PDF pages into Photoshop, make sure to pull-down the menu for “Crop To: Trim Box” rather than “Bounding Box” (Bounding Box is the default). I noticed straight away that if you use “Bounding Box” as it shows in the Blurberati Post (How to Import Your Custom Design into BookSmart) your pages will be imported without the extra trim or margins.

Blurb Image
blurb-pdf_import_2photoshop

I’ve imported many PDFs into Photoshop and always use “Crop To: Trim Box” but when I followed Blurb’s post and it showed “Bounding Box” I changed my habit and went with their photograph.

import-pdf-to-photoshop-for-booksmart

Mistake. Set it to “Trim Box” and you’ll get the margins you most definitely will need.

My Wish List

  • — More advance notification that the book(s) ordered will be delayed.
  • — The option for changing delivery options due to delays. If a book is going to be held up due to production delays, give us the option to expedite delivery.
  • — The option for Saturday delivery for Next Day Shipping.
  • — Indesign templates with the correct bleed, trim, and clearance measurements available for immediate download just like the ICC Profiles.
  • — The ability to upload PDFs.
  • — The option to rush printing without sacrificing quality.
  • — The ability to make uploading changes to books more seamless.
  • — If using BookSmart, the ability to move the text boxes around so text can be vector rather than pixels.
  • — The option to add members to your account or create a group with permissions so they can keep track of stats and any other account information
  • — The option to move books between accounts so designers can upload books to a seller’s space.

I’d love to hear what your experiences have been with Blurb and if you have any other tips to add, please share!

Working with Blurb on Dirty Pictures was my first experience and I’ve learned a few lessons along the way.

Watch our for Distortion

I spoke with a colleague of mine who recently went through his first experience using Blurb and was told that they had to purposefully distort their photograph so that it would look correct when printed on the cover.

This isn’t so obvious when using abstract imagery but can be really noticeable when using people and faces on a cover.

Pay extra special attention for distorted features.

Trim Measurements Vary Between Hardcover and Softcover books

Blurb has some serious documentation and information regarding page sizes, trim and clearance. Still, we had quite a difference in trim between the hardcover interior pages and the softcover interior pages.

As you can see, the hardcover page numbers worked out fine.

IMG_5781-dirty-pictures-trim-hc.jpg

The softcover pages didn’t work out so well.

IMG_5757dirty-pictures-trim-sc.jpg

My quick solution was to just delete the page numbers but how is it that the same interior page dimensions for the same size book can be so different?

Black and White Images Need Lots of Warmth

We added quite a bit of yellow to our black and white images after reading advice from photographers to do so because of how cool the paper and the printing becomes.

The change from the original color of the black and white image to the printed page was quite noticeable.

This is the “color” of the black and white image originally imported into Indesign:

dirtyPictures-indesign-final-file.jpg

This is the “color” of the black and white image printed in Dirty Pictures:

IMG_5735-dirty-pictures-printed-example.jpg

There’s a great shift even in the “spot” color specified for the chapter titles. To compensate for the color shift, I selected an a more electric green knowing that it would dull down and become cooler.

Definitely check your images using the ICC profiles to proof and get used to the cooler quality of your images if you are seeking a true neutral black and white image.

Expect Big Delays During the Holiday Season

I don’t know about the rest of the B3 members but I would like a “special workflow track” for printing services specifically for B3 members. Or at least some solution to help B3 members meet their own deadlines. B3 members are running a business after all. Missing deadlines isn’t an option. It’s just downright embarrassing and incredibly frustrating.

Blurb does require anyone ordering a massive volume of books to have the run approved prior to ordering but at what point during the holiday season do they tell you that it isn’t a good idea? I inquired just before Thanksgiving about ordering a volume of 200 books and there was no way to guarantee delivery by our deadline date. Lucky for us we were able to reschedule plans but had I been working with a client without that kind of flexibility this could have been a potential disaster.

Use an RGB Black

For a rich, dense black that might match shadow areas of your photograph, use an RGB black. Filling a shape with just 100% black through Indesign will appear flat and if you run it next to a photo that you may want to “bleed” together, the 100% black will be noticeably different.

Make Sure Text is Set Larger Than Usual

The copy in Dirty Pictures reproduced fairly well for being exported as pixlespixels. There were two instances where copy did not reproduce very well:

  • — When the type was set in a Light weight and the point size was under 8.
  • — When the type was set in a Black weight and there wasn’t enough tracking applied to accommodate the not-so-crisp results.

I used Leitura Sans and Vafle for Dirty Pictures so your experience will vary depending on the typeface and I’m glad I chose sans serif over serif.

Check the Binding

The same colleague who tipped me to his distorted photo on the cover also mentioned a loose binding where he could lay the book flat and see the stitching.

I hear some people like that. Some people don’t. So depending on your flavor, make sure to check it out.

Review Copies are a Must

Proof like mad and order as many review copies as needed to make sure your book is exactly the way you want it. Ordering a book each time you make a modification is not ideal but if that’s what needs to be done, it has to be done.

Order Custom Workflow and Premium Paper

We ordered three review copies, each with Custom Workflow. Two of the books were ordered with Premium Paper. The third we ordered without Premium Paper and the difference was striking.

IMG_5819-dirty-pictures-paper-difference.jpg

Update 12.18.08: I woke this morning thinking of two other lessons.

 

When Exporting Pages from Photoshop, Use PNG

I opted for PNG over JPG since TIF was not an option. JPGs are lossy and I didn’t want to risk losing any information before importing the pages into BookSmart.

Turns out, a friend had exported his pages as JPG and noticed in a review copy that their book’s text pages were pixel-y. So for another review copy, he exported as PNG and got better results.

Crop To: Trim Box; Not Bounding Box

When importing PDF pages into Photoshop, make sure to pull-down the menu for “Crop To: Trim Box” rather than “Bounding Box” (Bounding Box is the default). I noticed straight away that if you use “Bounding Box” as it shows in the Blurberati Post (How to Import Your Custom Design into BookSmart) your pages will be imported without the extra trim or margins.

Blurb Image
blurb-pdf_import_2photoshop

I’ve imported many PDFs into Photoshop and always use “Crop To: Trim Box” but when I followed Blurb’s post and it showed “Bounding Box” I changed my habit and went with their photograph.

import-pdf-to-photoshop-for-booksmart

Mistake. Set it to “Trim Box” and you’ll get the margins you most definitely will need.

My Wish List

 

  • — More advance notification that the book(s) ordered will be delayed.
  • — The option for changing delivery options due to delays. If a book is going to be held up due to production delays, give us the option to expedite delivery.
  • — The option for Saturday delivery for Next Day Shipping.
  • — Indesign templates with the correct bleed, trim, and clearance measurements available for immediate download just like the ICC Profiles.
  • — The ability to upload PDFs.
  • — The option to rush printing without sacrificing quality.
  • — The ability to make uploading changes to books more seamless.
  • — If using BookSmart, the ability to move the text boxes around so text can be vector rather than pixels.
  • — The option to add members to your account or create a group with permissions so they can keep track of stats and any other account information
  • — The option to move books between accounts so designers can upload books to a seller’s space.

I’d love to hear what your experiences have been with Blurb and if you have any other tips to add, please share!